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Ethical charter

Pure and safe skincare based on respect.

Respect for your skin

The safety and effectiveness of our products are as much at the core of our concern as the pleasure they bring you.

Respect for Nature

Our activities are respectful of the environment and we do everything we can to ensure that we actively contribute to the protection of our planet.

Respect for human beings

We fight against human exploitation by favouring fair trade and we improve the lot of children in need around the world.

With PURE we offer you the very first allergen-free skincare line made exclusively with ingredients of 100% natural origin. Upholding our values and recommended by dermatologists for its unrivalled safety, PURE shows the way towards a safer and more ethical cosmetics world.

Swissclinical: skincare for a healthier world